EVERYONE IS AN ENTERPRISE THAT NEEDS TO SELL
“One million” was the response of an innocent girl to the question about how much she’s worth. I wonder what must have been on the girl’s mind, she probably thought that was highest amount of money an individual can possess because she was definitely thinking about “money”. The world has become a global market where we (humans) are all its marketers and customers too; Since the goal of marketing is to create customer satisfaction profitably by building valued relationships with customers, the way we market or sell our qualities and attitudes will determine the relationships we keep. We try to create and maintain good relationships with one another either consciously or unconsciously.
Unfortunately, not everyone has the ability to convince people to buy, irrespective of whatever it is that is for sale; That is the reason it is necessary to discover the right target audience but before this, marketing begins when an individual or organization discovers customers’ needs and ways to meet those needs. However, it is the duty of every member of an organization to always think customer satisfaction through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. It is the best form of marketing.
Social responsibility is also important in our quest to make profits both as individuals and corporations therefore, there is a need to have an ethical guide or approach in marketing. As an organization, one that considers ethics very important, VERBUM NETWORKS delivers services with specific attention to customer satisfaction.